Privacy Policy

1. Who we are

Apex Leads is a lead generation service operating in the UK. We help local landscaping businesses attract new customers through targeted online advertising. This Privacy Policy explains how we collect, use, and protect your personal information.

For any questions about this policy, contact us at info@apex-leads.co.uk.

2. Information we collect

From potential customers (you):

• Your name, phone number, and email address when you fill in our enquiry form
• Details about the landscaping work you're interested in
• Your location (to match you with local landscaping businesses)
• Technical information such as your IP address, browser type, and device type

From our business clients:

• Business name, contact details, and service information
• Payment information (processed securely via Stripe — we do not store card details)
• Marketing materials such as logos and images

3. How we use your information

• Connect you with a local landscaping business that can help with your enquiry
• Deliver lead generation services to our business clients
• Improve our website and services
• Analyse performance of our advertising campaigns
• Comply with legal obligations

We will never sell your personal information to third parties.

4. Who we share your information with

When you submit an enquiry, we share your contact details and job requirements with one local landscaping business in your area so they can contact you about your enquiry. We do not share your information with anyone else, except:

• Service providers who help us run our website and business (e.g., email services, analytics tools)
• Where required by law or to protect our legal rights

5. Cookies and tracking

• Remember your cookie preferences
• Analyse website traffic and improve our services
• Track the performance of our advertising campaigns via Facebook Pixel and Google Analytics

You can control cookies through your browser settings or by declining cookies when prompted on our website.

6. How we protect your information

• Secure hosting and encrypted connections (HTTPS)
• Access controls to limit who can view your data
• Regular security reviews

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

7. Your rights

Under UK data protection law, you have the right to:

• Access your personal data
• Correct inaccurate information
• Delete your information in certain circumstances
• Object to processing of your data
• Restrict processing in certain cases
• Data portability — receive your data in a portable format

To exercise any of these rights, contact us at info@apex-leads.co.uk.

8. Data retention

• Enquiry data is retained for 12 months after your last contact with us
• Business client data is retained for the duration of the service agreement plus 6 years for tax and legal purposes

9. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. Continued use of our services after changes constitutes acceptance of the updated policy.

10. Contact us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

Email: info@apex-leads.co.uk

Registered in: England and Wales